Pretoria, South Africa – SodaStream, South Africa’s leading manufacturer of home carbonated beverage systems has recently expanded its product offering to help the environment by launching a new campaign with the concept, "Help free the world from bottles." SodaStream will be offering consumers the opportunity to buy a limited edition drinks maker with three brand new syrup flavours. This launch will be supported with a comprehensive worldwide marketing campaign emphasising the message that the SodaStream system is a better environmental and innovative alternative to store-bought carbonated drinks & sparkling water.
Pretoria, South Africa – SodaStream, South Africa’s leading manufacturer of home carbonated beverage systems has recently expanded its product offering to help the environment by launching a new campaign with the concept, "Help free the world from bottles." SodaStream will be offering consumers the opportunity to buy a limited edition drinks maker with three brand new syrup flavours. This launch will be supported with a comprehensive worldwide marketing campaign emphasising the message that the SodaStream system is a better environmental and innovative alternative to store-bought carbonated drinks & sparkling water.
It is estimated that 141 billion bottles and cans are not recycled every year. The SodaStream system is a promoter of pre-cycling, which is the practice of reducing waste by reducing the usage of products that generate waste. Each SodaStream reusable carbonating bottle can be used for up to three years and is estimated to save the environment from 2000 bottles and cans over that period.
“We are very fortunate to live in a country where we have constant access to drinking water of a very high standard. Unfortunately, we have very low levels of PET recycling and a growing use of bottled beverages. Where are all these bottles going to end up?” asks Guy Rogers, marketing and sales manager at SodaStream.
The new range includes specially designed drinks makers in white and green, a twin pack of reusable carbonating bottles with a “better than recycling” message and a premium citrus range of delicious limited edition concentrates, each uniquely influenced by flavours from Mexico, Florida and Valencia. Consumers can choose from three great tasting flavours: Mexican Lime, Florida Grapefruit and Valencia Orange which will set a new standard in premium citrus based beverages.
The SodaStream system enables consumers to easily transform ordinary tap water into carbonated drinks in seconds. SodaStream’s products are environmentally-friendly, cost-effective, promote health and wellness, are customisable and fun to use. In addition, they eliminate the need to carry bottles from the supermarket, to store bottles or to regularly dispose of empty bottles.
SodaStream’s vision is to create a world free from bottles. SodaStream is committed to continuously improving as an earth-friendly brand and having a positive impact on the environment. Using water straight from the tap to create carbonated flavoured beverages, SodaStream makes traditional store-bought beverage bottles obsolete. This results in less plastic manufactured, less plastic waste and less transportation of bottled beverages.
The Limited Edition drinks maker, bottles and syrups will feature stylish, elegantly-designed packaging which explains the environmental advantages of using the SodaStream system.
For more information visit www.sodastream.com . To find out where your nearest SodaStream retailer is, contact 012 345-9220.
About SodaStream
SodaStream International, Ltd. (NASDAQ: SODA), manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customisable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world. For more information on SodaStream, please visit the Company's website: www.sodastream.com.
